FOR IMMEDIATE RELEASE
Infinium Spirits Expands European Footprint with Strategic United Spirits Partnership in the Baltics
SAN DIEGO, CA – Oct 1, 2025 -Infinium Spirits, a fast-growing global premium spirits supplier, has entered a strategic distribution partnership with United Spirits, further expanding its European presence. The agreement will bring Infinium’s portfolio, including Templeton American Whiskey, Zaya Rum, and Tears of Llorona Tequila, into Latvia, Lithuania, and Estonia, three dynamic spirits markets at the crossroads of Europe.
This partnership marks another milestone in Infinium’s international growth strategy. With brands now available in more than 75 countries, Infinium is committed to building enduring premium spirits portfolios that resonate with consumers worldwide. The Baltics represent a significant step in reinforcing Infinium’s footprint across Europe, underscoring the company’s ambition to scale its brands globally while tailoring execution to its local market dynamics.
United Spirits is a leading Baltic spirits distribution company with over 20 years of expertise, a strong partner network, and deep knowledge of international markets. The company’s comprehensive distribution infrastructure enables seamless and efficient onboarding of new brands across the Baltic markets, while its team of highly experienced, top-level beverage industry professionals is dedicated to elevating brands to new heights in the region.
“United Spirits has successfully launched its collaboration with Infinium Spirits through the introduction of Templeton Whiskey at the Whisky Show in Latvia. We are confident this partnership will thrive, as we share the same vision and approach to brand development. During the show, consumer response was overwhelmingly positive. With our experience, market knowledge, and precise timing, we are ready to deliver strong results and build a lasting brand presence in the Baltics,” says Pavels Filipovs, Managing Director, United Spirits.
For Infinium, the collaboration represents not only market entry but also the beginning of a long-term commitment to building brand equity in the Baltics. “We are very excited about this new partnership with United Spirits in the Baltics, as part of our European expansion for our Brands. We had the perfect launch at the last Riga Whisky & Friends festival, with great feedback from visitors for our Templeton range, as well as Zaya and Tears of Llorona. We are looking forward to developing a long term and successful business in the region,” says Victor Kujawski, International Commercial Manager at Infinium Spirits.
About Infinium Spirits
Established in 2005 and headquartered in San Diego, California, Infinium Spirits is a family-owned, globally focused premium spirits supplier with distribution across 75 countries. Infinium specializes in building consumer-led, distinctive portfolios of award-winning spirit brands, including Templeton Rye, Seagram’s Vodka, Howler Head , Tequila Corralejo , Zaya Rum, Torres Brandy, Tears of Llorona Tequila, Magdala Orange Liqueur, and El Gobernador Pisco. Guided by a vision to be a world-class global spirits company, Infinium continues to expand its footprint and deliver best-in-class execution in markets worldwide. For more information, visit www.infiniumspirits.com
