Partnership brings Templeton Rye, Zaya Rum, and Tears of Llorona to one of Europe’s fastest-rising spirits markets
SAN DIEGO, CA / WARSAW, POLAND – November 13, 2025 – Infinium Spirits, a family-owned global premium spirits company, has appointed Spirit Depot as its distribution partner in Poland. The partnership will launch with Templeton American Whiskey, Zaya Rum, and Tears of Llorona Extra Añejo Tequila, expanding Infinium’s European footprint and supporting accelerated growth across priority categories.
“Poland is seeing real momentum in American whiskey, aged rum, and discovery-led luxury tequila,” said Victor Kujawski, International Commercial Manager at Infinium Spirits. “Spirit Depot’s market knowledge, national reach, and execution discipline make them the right partner to build our brands at scale across modern trade, on-premise, and e-commerce. We’re excited to get to work together.”
Part of Navigator Polska Group, Spirit Depot is one of Poland’s fastest-growing FMCG distributors, with more than a decade of experience building imported spirits portfolios and activating brands with data-led precision at retail.
“The American whiskey category is gaining momentum in Poland, making this collaboration a natural fit,” said Grzegorz Surowiecki, Head of Spirit Depot. “Infinium’s portfolio combines provenance with distinctive positioning, Templeton Rye for authenticity and character, Zaya for premium sipping rum, and Tears of Llorona as a rare, world-class tequila. We see strong potential across diverse consumer groups and channels.”
What’s Launching
Templeton American Whiskey: award-winning American rye and bourbon rooted in Templeton, Iowa; crafted for classic cocktails and sipping.
Zaya Gran Reserva: richly layered premium rum for sipping and elevated mixology.
Tears of Llorona Extra Añejo Tequila: limited, highly allocated tequila aged in a trio of casks, sought after by connoisseurs worldwide.
Availability: Initial shipments begin immediately, with broader rollouts coordinated with key Polish retailers and top on-premise accounts over the coming months.
Trade partners can contact Spirit Depot for pricing, allocations, and activation support.
Polish Whiskey Market
Poland is the 6th-largest American whiskey market worldwide, reaching 1.3mln 9L cases and continuing to grow, especially in the Super Premium category.
About Infinium Spirits
Founded in 2005 and headquartered in San Diego, California, Infinium Spirits is a family-owned, globally focused premium spirits supplier with distribution across 75 countries. Infinium builds consumer-led, distinctive brands, including Templeton Rye, Seagram’s Vodka, Howler Head, Tequila Corralejo, Zaya Rum, Torres Brandy, Tears of Llorona, Magdala Orange Liqueur, and El Gobernador Pisco. More at www.infiniumspirits.com
About Spirit Depot (Navigator Polska Group)
Spirit Depot is a leading FMCG distributor in Poland with 11+ years of market experience. Backed by Navigator Polska Group, the company curates high-quality imported spirits and delivers data-driven commercial execution across national retail and on-premise channels.
